Super Bowl LIII: How Sports Are No Longer About Sports

Ah, the Super Bowl. What a great time to gather around with your friends and yell at the T.V. regardless if you like either team playing. For decades, the Super Bowl has been the most exciting part of the football season; however, the game itself is no longer the main attraction.

Yes, millions of people tune into the game as bets are still being placed, but it's now have taken a new role: showcasing advertisements and brand placement. People now make pools for things like "the first commercial of the first half" or "what time the Doritos commercial aired." It's not about the game itself, it's about what's being shown when the game isn't on.

Most people don't even like commercials while they watch T.V. It's rather interesting when people actually look forward to commercials for this big sporting event. Some people only watch the game for the commercials (like myself). So, why do consumers only like commercials at certain times? Probably because companies don't try to just push their agenda during the Super Bowl, as opposed to a regular day. They make it entertaining because Super Bowl commercials are just that. They are meant to keep the audience sitting in their seats instead of getting up for a snack or break, despite the game being off for a few minutes.

This phenomenon has been going on for years and it's going to keep going. The buzz around the Super Bowl commercials happens before, during and after the game. People talk about their favorite commercial of the night, or even the worse commercials. Even if a company gets a bad review on their commercial, they are still winning the marketing game. They are getting people to talk about their company. Yes, they will talk about the bad commercial, but some people may search the company's commercial online and dive into many more videos and content that could result into a consumer of that company. Bad publicity is still publicity and in this day and age, people will respond to anything. Which means opinions are going to surface and even if there is a bad one, there are bound to many good ones.